Importance Of SEO Metrics To Track Website Performance
In today’s digital age, having a website is essential for businesses and organizations of all sizes. However, simply having a website is not enough to guarantee success. To achieve success online, website owners and digital marketers must analyze SEO metrics to track website performance and make data-driven decisions and optimize their website for better engagement, traffic, and conversions.
Benefits Of Tracking Website Performance By Considering SEO Metrics
Tracking website performance metrics can help website owners and digital marketers understand how users are interacting with their website, where they are coming from, and how they are finding their website. It can also help identify areas for improvement, such as website speed and performance, content quality, and user experience.
There are several essential SEO metrics that website owners and digital marketers should track to monitor website performance. In this article, we’ll explore 19 essential SEO metrics to track website performance.
- Total Website Users
The total number of users visiting your website is a crucial metric to track. This metric tells you how many unique visitors your website has received over a specified period of time. By analyzing this metric, you can gain insights into your website’s overall reach and growth over time.
- Pages Per Session
Pages per session is the average number of pages viewed by a user during a single session on your website. This metric is a great way to measure user engagement on your website. The more pages users visit, the more engaged they are with your website and the more likely they are to convert.
- Total Page Views
Total page views tell you how many pages were viewed on your website during a specific time period. This metric is an important indicator of how much content users are consuming on your website.
- Bounce Rate
Bounce rate is the percentage of users who leave your website after viewing only one page. A high bounce rate can indicate that your website content is not engaging or relevant to users.
- Average Session Duration
Average session duration is the average length of time users spend on your website during a single session. This metric can help you understand user behavior and engagement on your website.
- Users by Channel
Users by channel tell you how many users came to your website from different sources such as organic search, social media, or paid ads. This metric can help you understand which channels are driving the most traffic to your website.
- Domain Rating
Domain rating is a metric that measures the strength and authority of your website’s backlink profile. The higher your domain rating, the more likely your website is to rank higher in search engine results pages.
- Linking Domains
Linking domains is the total number of unique websites that link to your website. This metric can help you understand the quality and diversity of your website’s backlink profile.
- Inbound Links
Inbound links are the total number of links pointing to your website from other websites. This metric can help you understand the authority and relevance of the websites that link to you.
- Ranking Keywords
Ranking keywords tell you which keywords your website is currently ranking for in search engine results pages. This metric can help you understand your website’s visibility and relevance for different search queries.
- Top 10 Visited Website Pages
Top 10 visited website pages tell you which pages on your website are the most popular. This metric can help you understand which content is resonating with your audience and which pages may need to be optimized for better engagement.
- Total Clicks from Search
A total click from search tells you how many users clicked through to your website from search engine results pages. This metric can help you understand how much traffic your website is receiving from search engines.
- Impressions from Search
Impressions from search tell you how many times your website was shown in search engine results pages. This metric can help you understand your website’s visibility in search engine results.
- Average CTR
Average click-through rate (CTR) is the percentage of users who clicked on your website’s link in search engine results pages. This metric can help you understand the effectiveness of your website’s search engine listings.
- Average Position
Average position tells you where your website is ranking on search engine results pages for different keywords. This metric can help you understand your website’s visibility and competitiveness for different search queries.
- Top 15 Search Queries
Top 15 search queries tell you which search queries are driving the most traffic to your website. This metric can help you understand which keywords are most relevant and valuable to your website.
- Positions on Top 20 Keywords
Positions on top 20 keywords tell you where your website is ranking on search engine results pages for your top 20 keywords. This metric can help you understand your website’s performance and competitiveness for your most important keywords.
- New Email Subscribers
New email subscribers tell you how many users have subscribed to your email list during a specified time period. This metric can help you understand the effectiveness of your email marketing efforts and the growth of your email list.
- Website Speed and Performance
Website speed and performance is a critical metric to track as it affects user experience and search engine rankings. Slow loading times can lead to higher bounce rates and lower search engine rankings. Tracking website speed and performance metrics can help you identify areas for improvement and optimize your website for better performance.
In conclusion, tracking these 19 essential SEO metrics can help website owners and digital marketers gain valuable insights into their website’s performance, user behavior, and search engine visibility. By regularly monitoring and analyzing these metrics, you can identify areas for improvement, make data-driven decisions, and optimize your website for better engagement, traffic, and conversions.
